The leading American courier service has been around since 1971, delivering packages and pioneering the tracking system that is now used by other companies in this industry. The name is a syllabic abbreviation of Federal Express. The logo itself features a hidden arrow in between the E and X, which the designers aimed to act on the customers’ subconscious, and also represents the company’s efficiency in speed and trust in their services.
The leading American courier service has been around since 1971, delivering packages and pioneering the tracking system that is now used by other companies in this industry. The name is a syllabic abbreviation of Federal Express. The logo itself features a hidden arrow in between the E and X, which the designers aimed to act on the customers’ subconscious, and also represents the company’s efficiency in speed and trust in their services.