McDonald’s can arguably be dubbed as one of the most universally recognized logos in history. The bright, yellow logo is eye-capturing and can be easily noticed from a distance. Worldwide, the logo has become a staple in the food industry. Dating back to 1952, brothers Richard and Maurice McDonald planned to construct a new building to be the home of their hamburger restaurant. They wanted a new design, something that would be both efficient and eye-catching. After several interviews with architects, they presented an idea that involved two golden arches, which would be a memorable shape, and a visible one at that. The intent was to be noticed, and it has now become an icon of commercialism. A hidden symbol that has sparked some controversy, is the resemblance of upside-down female breasts, which is argued to have “Freudian applications to the subconscious mind of the consumer,” and were “great assets in marketing McDonald’s food”.